THE FONT OF SOME KNOWLEDGE #BrumFonts

THE FONT OF SOME KNOWLEDGE #BrumFonts


THE FONT OF SOME KNOWLEDGE

"The idea was to give each area an identity," says Brummie art director and designer Ryan Killeen who has paired over 70 Birmingham locations with their own font and backing colour. "In a city with so many areas, all very different both geographically and socially, I thought it would make for an interesting side project.
"I like and dislike the idea that because you're from, live or work in a certain area, that people already have an idea of what you're about and who you are. I guess this was a small exploration of that. Does the viewer relate to their own corner of Birmingham? Does the font sit right with them? How about the colour? I'm not saying they absolutely will or they absolutely won't. I'm just interested in the outcome.
"Some of it's sort of tongue in cheek, I guess, and some of it is very literal. It's a personal reflection of what I think of the areas. Not a bible on who these people are and what their postcode represents, but a nod and a reminder that they all exist and are ever changing.
"I hope the project also shines a light on some of the lesser know postcodes, the places often overlooked. It's easy to think of the hipster hotspots and the up-and-coming but what about the in between and the forgotten: Yardley, Olton, Balsall Heath. All these places have stories and history of their own. Even just to read the place name, everyone will have a memory attached to them.
"Broad Street will always be the party place and have a certain neon quality. Digbeth is edgy, trendy. There's a rave culture attached to the area so its font type screams clubbing.
"Birchfield has a rich history of the Birchfield Harriers, it has movement and a pace about it, while with Acocks Green a big Irish community settled in the area and it has a lot of discount low price ticket shops. Hopefully the font reflects both. Bearwood has a certain grubbiness to it, and I mean that in a positive way, in a 'real' way, and it's an up-and-coming area — so there's distressed typeface with a slight nod to the Hollywood sign, to compile all of that in one spot.
Sutton appears in not quite gold... but brass. I think, maybe, it has a sense of entitled grandeur? Not quite gold. Remember though, it's tongue in cheek. Just a bit of fun. Tamworth — famous for pigs so it's pink. You get the idea...
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